The Wall Street Journal reports on the dramatic crash in Chrysler vehicle sales:
Chrysler, which like GM was reorganized in bankruptcy court last year and loaned billions of dollars by the U.S. government, sold 86,523 vehicles in December, with nearly half of them going to rental companies.
For the full year, Chrysler sold 931,402 vehicles, the first time since 1962 it has sold fewer than one million cars and trucks according to wardsauto.com.
That is 36% fewer vehicles than Chrysler sold in 2008 adding to its 30% sales drop from 2007. In two years, Chrysler's sales have fallen 55%. Chrysler no longer conducts monthly sales calls with reporters and analysts.
In December, Chrysler's sales fell 3.7% to 86,523 cars and trucks, the company's best monthly performance since August when the government's rebate program spurred a burst of new car buying.
Under the management of Italian auto maker Fiat SpA, the company has been trying to return to profitability by reducing spending on customer incentives and not overproducing its vehicles. That has left many Chrysler, Dodge and Jeep dealers with low inventories and fewer offers to draw customers at a time when rivals like Ford and Hyundai Motor Co. are aggressively trying to gain market share.
Chrysler declined to comment on its sales performance. It did say inventory levels have fallen 55% from a year ago to 178,538 cars and trucks, representing a 58-day supply.
Despite its goal to cut incentives, Chrysler announced new offers Tuesday of below-market interest rates or up to $4,000 cash to consumers purchasing its vehicles.
Somehow Chrysler or the Obama administration believed that the answer was to pawn off "new" Chrysler to Fiat in order that the Italian automaker could get into the American taxpayers pocketbooks just as 'old" Chrysler did. How is that "Obamachange" working out for you?
The first mistake made by the bankruptcy court was to believe the "debtor-in-possession", Uncle Sam, who said that Chrysler had to go about "cutting labor costs, reducing debt,
shedding dealerships and brands, and closing excess factories." Now I can understand reducing labor costs (which didn't happen), reducing labor headcount and closing old factories. What I fail to comprehend is the theory that by closing dealerships, (that are not owned by the bankrupt company), somehow good results will come to the automaker.
Reduce sales locations and sales people in order to increase sales? The
automaker's argument goes like this:
[We] need to make the cuts to keep the remaining dealers healthy. That way, they can invest in better showrooms and more advertising and do less discounting. The automakers also argue that the federal government signed off on the dealer closures when they were included in the viability plans that automakers submitted to get federal bailout money.
Hmmmm ...what did the WSJ say about new marketing deals offering "below-market interest rates or up to $4,000 cash ..."
Rep. John Campbell (R-CA) wrote a letter to
Automotive News in which he reviews the new dealership arbitration law that requires reaching agreements with terminated dealers.
Recent comments by Chrysler Group CEO Sergio Marchionne and his statement that the company might file suit to stop the arbitration are wrong on so many levels. First, isn't it ironic that a company surviving solely on taxpayer money provided by Congress might use that money to file suit to stop an action passed by Congress?
Second, many of the dealerships that were terminated were profitable and successful in spite of dismal market conditions, yet Chrysler has refused to say why the dealerships were terminated.
Third, 789 dealerships were terminated in June. Right now, Chrysler needs to focus on selling every car it can. Isn't it obvious that the rapid and precipitous removal of so many sales outlets caused the company to lose volume?
Furthermore, at this point, many of the terminated dealerships cannot and will not be reinstated for a variety of reasons; many don't exist anymore. What we really are talking about here is providing adequate compensation for the franchise value taken.
I worked in the car business for 25 years, many of those years as a dealer. I understand how overdealering can hurt the strength of existing dealerships. But the horrible market conditions of last year were putting many GM and Chrysler Group dealerships out of business by attrition every month. The manufacturers didn't need to do what they did. And it was done in a capricious, secretive and unfair manner. That's why Congress correctly took action.
Chrysler will fail for a myriad of reasons ...nobody wants to buy Fiats, nobody believes in the long-term viability of a company overburdened with unions and union work rules, and nobody wants to support Chrysler with tax money anymore. Under capitalism, it is necessary for weak companies to fail.